The Jewellers’ and Goldsmiths’ Association of Hong Kong Limited

Quality Gold Mark

優質足金標誌——購買足金，品質保證

早期香港金飾工場規模不一，生產技術以師徒傳承為主，各師各法，欠缺統一標準，造成黃金產品的成色差異極大。市民購買黃金首飾，除了日常穿戴，亦視為一種保值產品到20 世紀70 年代，經濟繁榮，黃金首飾銷量上升，成色不足問題更廣受消費者關注，政府在80 年代訂立法例，規管黃金成色標準。
商會因應政府法例，以維護行業和會員的聲譽，保障消費者權益，於1989 年推出「優質足金標誌」計劃，到會員店舖抽取金飾樣本進行化驗，成色達標會頒發標誌予店舖展示，讓消費者識別。
商會抽檢的飾品包括有焊類和無焊類，更會適時將市場銷售新款材質的金飾產品類別，加入抽查名單中，以維護商號聲譽及消費者權益。

In line with the “Trade Descriptions (Marking) (Gold or Gold alloy) Order” promulgated by the Hong Kong Government, the Hong Kong Jewellers’ and Goldsmiths’ Association Limited and the Kowloon Pearls Precious Stones Jade Gold and Silver Ornament Merchants Association (collectively referred to as “the Associations”) launched the “Quality Gold Mark” Scheme in 1989, aiming to protect consumers’ rights and elevate the quality standard of the gold jewellery manufacturers. The Associations will collect gold jewellery samples regularly from the participating merchants, and send them to the Hong Kong Government Laboratory for detailed examination. A Fineness Examination Group was also set up to supervise the operation of the Scheme. Sample taking and examination will be carried out from time to time within the valid period of the “Quality Gold Mark”. Consumers dubious about the fineness of the gold jewellery sold by any participating merchants may file a complaint to the Associations and the Fineness Examination Group will investigate the case based on the information provided. If the concerned merchants fail to meet the requirements on fineness, their “Quality Gold Marks” will be forfeited, and their memberships may be terminated in serious cases.

In July 2022, the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited officially began operations and was authorized by the Hong Kong Jewellers’ and Goldsmiths’ Association Limited and the Kowloon Pearls Precious Stones Jade Gold and Silver Ornament Merchants Association to perform the “Quality Gold Mark” random inspection and issue the Mark.

Rules and Regulations
  1. Merchants applying for the “Quality Gold Mark” must be members of The Jewellers’ and Goldsmiths’ Association of Hong Kong Limited (hereinafter referred to as “the Association”) and must be a retail business.
  2. Only merchants that have operated for at least six months are eligible to apply. However, branches of the exiting companies of the Association can apply anytime.
  3. The applicants must complete the "Quality Gold Mark" (hereinafter referred to as "the Mark") application form, have it signed and stamped by the responsible person, and submit it to the Association. Additionally, an annual participation fee must be paid.
  4. The applicants must also apply for the "Quality Gold Mark" for all its branch stores. If a branch does not sell gold jewelry, an exemption statement must be completed and verified by the Association. If the store begins selling gold jewelry in the future, it must immediately notify the Association and complete the application for the "Quality Gold Mark."
  5. Existing businesses and their branch stores that choose not to apply (except those granted exemptions) must return the issued "Quality Gold Mark" and posters. Fees already paid will not be refunded.
  6. The applicants must agree to allow the Association to send representatives annually to collect two gold jewelry items for testing. The jewelry pieces must bear three markings: a fineness stamp, a company imprint, and a manufacturer’s imprint. For electroformed ornaments and packaged gifts, a business tag or label must be affixed externally. The tested gold jewelry will be returned afterwards (the tested articles may be damaged)
  7. The testing results will be reviewed by the Association’s "Quality Control and Marking Committee." Businesses that meet the required fineness standards will be awarded a Quality Gold Mark, which will be valid for one year to ensure the maintenance of high-quality standards.
  8. If the "Quality Control and Marking Committee" finds the results unsatisfactory and requests a re-testing, the concerned merchants shall allow the Association’s representatives to collect more samples for re-testing within the designated period, otherwise they will be deemed as giving up the application. The re-testing fee will be borne by the applicants.
  9. In case of any disputes with customers or complaints, the "Quality Control and Marking Committee" has the right to request the concerned merchants to provide reasonable explanation. The Association also has the right to collect gold jewelry samples from such merchants for testing without their prior consent. If they fail the tests for three consecutive times, their “Quality Gold Mark” qualification will be immediately revoked. The mark issued by the Association will be recalled, all associated materials must be removed, and the matter will be referred to Customs for further action.
  10. The Association will not be liable for any actions caused by non-compliance with the quality standards. Merchants agree to indemnify the Association for all losses and expenses incurred by the above disputes or actions.
  11. As the “Quality Gold Mark” will be promoted through mass media, all applicants must pay a promotion fee. The difference will be borne by the Association.
  12. Any marks issued by the Association may be withdrawn any time if the merchants violate any of the above regulations.
  13. The "Quality Gold Mark" is owned by the Association, which has the right to revoke or modify its design at any time.
  14. The Association reserve the right of final decision on or the right to amend the above rules and regulations.