The Code of Practice of the Jewellery Retail Industry
First Revised Edition
The "Code of Practice for the Jewellry Retail Industry" was established by the Consumer Council and the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited, and was launched in mid-2017 to provide the industry with a comprehensive and clear set of business guidelines.
The code encourages self-regulation and introduces several requirements that are stricter than existing laws, such as the establishment of an independent complaint review committee to handle consumer complaints and the provision of clear after-sales service guarantees. This not only enhances service standards but also adds value for consumers.
Over the past eight years, with social progress, certain regulations have been amended. To ensure that members stay updated and that consumers can shop with confidence, the code was revised in March 2025 to include provisions on customer privacy protection and a registration system. The six principles of privacy protection cover matters such as the collection, use, and modification of personal data. The registration system for precious metals and gemstone traders is categorized into two types based on transaction amounts.
The Complaint Review Committee (CRC) is an independent committee established under the Jewelry Retail Business Code of Practice (the Code) and is responsible for enforcing the Code
The Code of Practice for the Jewellry Retail Industry is jointly published by the Consumer Council (CC) and the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited (the Association) as a self-regulatory measure for the jewelry retail industry, allowing voluntary participation by industry members. The Code sets basic service standards for Hong Kong’s jewelry retail sector, promoting good business practices and fair market competition. Jewelers wishing to adopt the Code must first obtain consent from the Association.
The purpose of establishing the Complaint Review Committee (CRC) is to monitor retailers’ compliance with the Code and to implement effective mechanisms for handling consumer complaints. Additionally, the CRC assists retailers in listening to consumer feedback. Providing consumers with a quick and convenient way to inquire about and resolve their complaints helps build customer loyalty and allows retailers to identify areas for improvement. This proactive approach prevents recurring issues from affecting their reputation and ultimately enhances service quality.
The Association and Consumer Council will periodically review the CRC’s operations and effectiveness, as well as consumer satisfaction and feedback regarding its complaint handling and decisions, in order to improve its functionality and performance.
The CRC consists of nine members:
Chairperson (cum non-trade)
Four non-trade members
Four trade members
Each serves a two-year term, appointed by the Association.
Current Chairperson and members (appointed July 31, 2023):
Chairperson: Mr. Vincent FANG Kang
Non-trade members: Hon Shiu Ka Fai, Ms. Mak Tang Pik Yee, Mr. Wong Ka Wo
Trade members: Mr. Chow Kit Shing, Mr. Leung Wing Keung, Dr. Dominic Mok, Mr. Lau Hak Bun
Function
The independent Complaints Review Committee impartially processes complaints of companies violating the Code, under the principle that there is no existing or upcoming commercial interest with the matter under review. When it handles a complaint, the Complaints Review Committee focuses on resolving issues under the premise of shared gain for both parties and the long-term customer relationship; the focus does not fall on judging who is right and who is wrong.
The principle for the complaint handling service of the Complaints Review Committee is to facilitate easy access, convenience and ease of use for consumers. Whether consumers use the complaint handling mechanism of the Complaints Review Committee is completely voluntary by nature and would not hinder the consumers’ compensation seeking through legal procedures or taking further actions through other complaint channels. By providing a dispute resolution that is more effective than the legal route, the handling mechanism of the Complaints Review Committee could arrive at an outcome of the complaint as soon as possible, such that the relevant matter can be quickly rectified to protect the interests of both parties.
Complaint handling
During complaint handling, the identity of the complainant is kept confidential. The Complaints Review Committee would take measures to protect the confidential information involved in the complaint to ensure that the relevant confidential information is only used for handling the complaint. To prevent compromises to the confidential information, access to such is prohibited unless authorised by the Complaints Review Committee.
The primary principle of the complaint handling mechanism is fairness, which gives both parties the reasonable opportunity to present the case, to listen to and to respond to the points raised by the opposite party. While the consumer raising the complaint does not have to be represented by a solicitor, it is also unnecessary to stop them from being represented by a solicitor or other persons. When conducting the review, the Complaints Review Committee would ensure that all the members of the company under complaint and other persons affected by the review outcomes would all have a chance to express their views regarding the review.
If the complaint handling involves third-party fees that are unavoidable or require payment by the complainant, such as testing or authentication service fees, the Complaints Review Committee should first inform and obtain approval from the complainant before proceeding.
The Complaints Review Committee has established a duty member system, in which three duty members are in charge of each quarter. There are at least two non-trade members (including the chairperson) and one trade member to handle complaint cases of their quarter. This could prevent the need for all committee members to be present at each meeting and minimise the administration work and burden of the Complaints Review Committee and the Association. The Complaints Review Committee would decide on the number of meetings to convene based on the number of complaints received. The Complaints Review Committee would also decide whether it needs to invite other committee members and professionals to attend and offer relevant opinions based on the types of complaint items received, such as method of sales, quality authentication, service quality, etc. However, the voting rights are only enjoyed by members of the Complaints Review Committee. Complaints are handled at the meeting by duty members. The number of the non-trade members (including the chairperson) presents at each meeting shall be greater than that of the trade members.
To prevent waste of resources on reviewing unsubstantiated or trivial complaints, the Complaints Review Committee has rules in place to prevent abuse of the complaint mechanism. The Complaints Review Committee would make clear and explain the reasons for not following up a complaint. To enhance the transparency and credibility of the mechanism, the Complaints Review Committee has the right to report anonymously its decisions on the review outcomes and on not to follow up a complaint in the publications of members’ communications of the Association, and to publicise such on the website of the Association as a way to educate the public. These would be done in a manner that no information of the complainant and the company under complaint (including the name of the company, the company’s address, the names of the complainant or the person-in-charge / shop clerk of the company, etc.) is disclosed.
Complaint process
Upon receipt of a complaint, the Complaints Review Committee would conduct a preliminary assessment to decide whether the complaint is substantiated based on the working mechanism. According to the actual circumstances, the Complaints Review Committee may require the company and/or the complainant to provide additional information regarding the complaint to help it handle the case.
The Complaints Review Committee shall provide guidance to the complainant regarding how to fill out the application form and to describe the complaint, explains the steps of handling the complaint, as well as offer contact information such that the complainant could check the progress of complaint handling.
The Complaints Review Committee shall make arrangements on substantiated complaints for handling in the next meeting of the Complaints Review Committee, which should complete the review within two months of a substantiated complaint and inform the company under complaint and the complainant about the decision.
In addition to complaints directly raised by complainants, the Complaints Review Committee also handles cases referred by the Consumer Council or the jewellery company upon consent of the complainant.
Penalty
For a case decided to be violating the Code, the Complaints Review Committee can take out the necessary actions based on the Constitution, including:
- Requesting the company to stop or prohibiting it from conducting the violation behaviour investigated by the Complaints Review Committee;
- Requesting the company to implement remedial measures;
- The company may be required to conduct training events to educate its staff such that the staff understands the decision of the Complaints Review Committee regarding violation of good practices, as well as the idea of promoting competition;
- The company may be required to bear the fees incurred by the Complaints Review Committee during the investigation period, (including but not limited to the third-party fees already paid by the complainant, e.g. testing or authentication service fees); and/or
- Should the company under complaint fail to comply with the decision of the Complaints Review Committee, the Complaints Review Committee could consider the level of penalty based on the severity of the breach behaviours as well as the past records of the company. This may include suggesting to the Association to disqualify the company from the list of members bearing the accredited certification mark of the Code, and to immediately return the certification mark to the Association for cancellation.
Duty members of the Complaints Review Committee
First quarter
Chairperson: Chairman Mr. Vincent FANG Kang
Trade members: Mr. LAU Hak-bun
Second quarter
Chairperson: Chairman
Mr. Vincent FANG Kang
Non-trade members:
Mr. WONG Ka-wo
Trade members:
Mr. CHOW Kit-shing
Third quarter
Chairperson: Chairman
Mr. Vincent FANG Kang
Non-trade members:
Ms. MAK TANG Pik Yee, Agnes
Trade members:
Mr. LEUNG Wing-keung
Fourth quarter
Chairperson: Chairman
Mr. Vincent FANG Kang
Non-trade members:
Hon SHIU Ka-fai
Trade members:
Dr. Dominic MOK
Should the chairperson be absent, the chair shall be filled by a non-trade member attending the meeting, and a non-trade member of the next meeting shall fill the acting chairperson’s position as a non-trade member.
TELEPHONE:(852) 2877 1022
EMAIL:cpjrcomplaint@gmail.com
常見問題
(一) 消費者如何得知被投訴的商戶是否珠寶商會會員及該商會會員是否同意採納《珠寶零售業營商實務守則》(《守則》)?
香港珠寶首飾業商會珠寶商會)已於其商會網頁上載會員名單,方便公眾查閱。
珠寶商會網址如下:
http://www.jgahk.hk/
此外,珠寶商會現正籌備《守則》的標籤計劃,以便消費者辨識哪些商戶為同意採納《守則》的商會會員。到時,消費者可透過商會網頁查詢願意採納《守則》的商戶名單。
(二) 倘被投訴的商戶並非珠寶商會會員,但同意將投訴個案交由《投訴審查委員會》(投審會) 處理,投審會會否作出跟進?
會的
(三) 消費者可否直接聯絡投審會作出投訴?及投審會之聯絡方法?
消費者遇到問題時,可嘗試與商戶透過協商解決,一般而言,商戶樂意與消費者商討如何解決問題,而且較其他投訴途徑有效快捷。消費者宜客觀地考慮商戶提出的解決方案,使問題和諧地完滿解決。
若未能解決糾紛,消費者可向珠寶商會或消費者委員會投訴,或直接聯絡按《守則》下成立的獨立投訴審查委員會投訴。
向香港珠寶首飾業商會投訴: http://www.jgahk.hk
向消費者委員會投訴: https://www.consumer.org.hk/ws_chi/complaints_and_advices/how_to_complain/howtocomplain.html
向投訴審查委員會投訴:另設聯絡方法—電郵地址cpjrcomplaint@gmail.com
熱線電話—2877-1022
(四) 被投訴的珠寶商會會員是否可以拒絕個案交由投審會處理?若商戶拒絕,消費者是否仍可要求投審會處理該投訴個案?
投審會根據《守則》成立,處理自願採納《守則》的珠寶商會會員或其他珠寶業同業涉及違反《守則》的消費者投訴。投審會無權要求沒有自願採納《守則》的商戶將投訴個案交由投審會處理,並遵循投審會作出的任何決定及裁決。
《守則》處理投訴的機制以公平為首要原則,按雙方提供的資料作審查,並給予雙方合理機會陳述案情、聆聽及回應對方的論點,因此投訴處理有賴雙方共同參與。珠寶商會會積極鼓勵所屬會員採納《守則》及參與此投訴處理機制。
(五) 投審會處理審查所需時間?
視乎涉及投訴雙方提供的資料是否齊備及個案內容等因素,一般處理投訴的所需時間,預計兩星期內決定投訴是否確立,並於八星期內有定案。
處理審查所需時間亦可能會因投審會召開會議的安排而有影響。
If the complaint handling involves third-party fees that are unavoidable or require payment by the complainant, such as testing or authentication service fees, the Complaints Review Committee should first inform and obtain approval from the complainant before proceeding.
(六) 消費者將如何得知審查結果?
在審查完成後,投審會會直接向消費者及商戶提交審查報告。投審會亦會把審查的結果在珠寶商會會員通訊刊物內作合適的報導及透過珠寶商會網頁向公眾發放,並藉此增加投訴機制的透明度及以個案例子教育公眾。
(七) 若消費者不滿審查結果,現時是否設有上訴機制?
為確保投訴機制的公信力及獨立性,投審會過半數成員為非業界人士,以確保投審會可不偏不倚,及在與審核事項沒有現存或未來的商業利益關係為原則下處理投訴。若消費者不滿審查結果,珠寶商會或投審會不會窒礙他們向其他投訴途徑(如:政府部門)採取進一步行動、或循法律程序尋求補償。
不設立上訴機制,因尚有其他投訴渠道
採用投審會的處理投訴機制屬自願性質,消費者可於任何時候向其他機構或團體作進一步投訴。
(八) 倘商戶屢勸不改或不履行審查結果,投審會會否向商戶發出警告信或作紀律處分?商戶會否被逐出商會或被列入黑名單對外公佈?
受投訴的商戶,若不遵從投審會的指令,投審會可就該違反行為的嚴重性以及該商戶的過往紀錄而考慮罰則的輕重及採取必要的行動,包括剔除商戶為《守則》標籤認證(如有)成員之一。
(九) 倘投審會經審查後,發現個案可能涉及違反與《守則》相關的香港法例,投審會會如何處理?
投審會會因應個案的實際情況,考慮將個案轉介予相關的執法機構以作跟進。
《守則》列明投審會不應限制消費者向政府部門投訴或提供資料,也不應設法防止執法機關採取行動,取締不合理、具欺騙性或違反競爭的商業行為。
(十) 倘消費者不滿職員服務態度,消費者可否要求投審會去信有關商戶勸籲改善?
投審會會按照《守則》處理投訴,《守則》內容包括:品質認證、宣傳推廣、客戶服務、知識產權、市場競爭及網上銷售,消費者可參考《守則》全文瞭解相關詳情。消費者欲向商戶反映不滿,並期望商號作出改善,除可自行與商戶溝通外,亦可透過珠寶商會或消費者委員會向投審會反映,投審會會因應投訴的性質及審查後的結果,採取相應的行動。
(十一) 倘消費者發現珠寶商會會員違反《守則》,消費者可否直接要求投審會進行調查?
《守則》由投審會負責執行,監察採納《守則》的商戶的遵循情況,消費者可向投審會作出投訴,亦可向珠寶商會或消費者委員會反映問題。就消費者向投審會作出的投訴,投審會會根據消費者提供的資料,初步評估個案是否屬其職能範圍之內,並就可能違反《守則》的個案展開審查。



